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Squish

A mental healthcare platform connecting everyday people together based on interests. I was the COO, Founder and Product Designer during my time at Squish. I was responsible for the user interface, management of design, functionality and development of oversight of the overall project. I developed the organizational vision, mission and foundational structure to facilitate early growth. Led user acquisition and played a key role in branding. Drove efforts to gain working capital of $20,000 to grow Squish from ground up. Recruited and interviewed job candidates via diverse traditional and digital routes for suitability for key positions. Grew company from just 2 to 10 employees with a Development and Marketing department.

Below you will see the various forms of content created during my time at Squish

Squish will find, identify, and solve the problem of expensive therapeutic sessions that the average Joe cannot afford. With therapy success rates high, as well as costs – primarily due to advanced degrees, time spent on paperwork, space – there is a huge opportunity to change the current process. We will focus on being an intermediary platform connecting individuals with current “counselors”

Selected Sketches

User Personas

Initial Prototype + Wireframes

Official Home Page

Seamless Login Experience

Onboarding Process

Landing Page

Official iOS Screens

Business Cards

Evolution of Ambassador Flyers

Application Flyer

Marketing Tri-Folds

Branding

This is the #SquishTheStigma App Promotion Flyer. Our brand strategy was to start a trend of #SquishTheStigma to end the mental health stigma.

Apparel

Backend Flow Chart

Social Media Fast Facts

8,000+ Outreach on Socials
Instagram – 600+ followers (3,000+ outreach)
Facebook – 600+ followers (5,000+ outreach)
2 Interviews
Podcast #1 with Farbetterment
Podcast #2 with Matana Jacobs

5+ Medium Posts @20Squish19 

Squish Repositories